Pavillon France

It is the collective brand involving all stakeholders in the French fishing industry, promoting its professions, commitments, and products. It is managed by the France Filière Pêche association, an interprofessional organization that brings together all links in the supply chain.

WHAT DOES A PAVILLON FRANCE PRODUCT GUARANTEE?

• A PAVILLON FRANCE product is a fish, shellfish, or crustacean that has been caught at sea by a vessel flying the French flag.
• Its optimal freshness is guaranteed by a set of specifications that are regularly checked at each stage by all links in the supply chain.
• Every seafood product bearing the PAVILLON FRANCE label comes from French fisheries, and its traceability is guaranteed from sea to plate.

WHAT SERVICES DOES PAVILLON FRANCE PROVIDE?

PAVILLON FRANCE, the brand for French seafood, aims to help you identify, discover, and appreciate over 50 species of fish, shellfish, and crustaceans at their freshest, following the rhythm of the seasons. It supports your seafood consumption by providing information on species, fishing methods, and seasonality, as well as offering tips, tricks, and recipes to help you enjoy seafood with ease.

In the view of the important economic, ecological and food issues of French marine fishing, all the stakeholders of the sector decided to act by creating in 2010 the Association France Filière Pêche. The aim was to work together in the long term in favor of production and the marketing of French maritime resources. France Filière Pêche brought together all the segments of the supply chain to organize the framework of a sector solidarity and ensure that effective actions are put in place. This interprofessional association therefore brings producers, fish traders, wholesalers, transformers, supermarkets and the fishmongers in France.

From the start, France Filière Pêche set itself some specific targets to realise its ambitions:

• To develop a more sustainable and more responsible fishery through the support and the promotion of some good practices to improve the competitiveness of fishing companies while contributing to the preservation of the fisheries resources and the marine ecosystem.
• To promote the marketing of the products of the French fishing industry and to value them in order to encourage their consumption among the general public:  this objective has resulted with creation of the brand Pavillon France which guarantees to the consumers the opportunity to enjoy the diversity of the French fishing with confidence.